Brand:
Florence Broadhurst
Role:
· Creative Direction
· Design Execution + Print Files
· Visual Merchandising + Event Management of launch
The Project: Dinnerware
In collaboration with licensee Gibson USA, and Creative Director Laurie Gates, we developed a range of dinnerware for design brand Florence Broadhurst.
There were new challenges every step of the way; in order to manipulate the wallpaper designs onto different shapes and print applications.
The most enjoyable, and personally fulfilling, part of this project was the opportunity to decorate 2 suites at the Ace Hotel NYC in conjunction with the New York Tabletop Show. It was a complete take over, with wall to floor dressed in vibrant Florence prints on bedding, dinnerware, pillows, rugs, and accessories.